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Press Room

The retail cannabis shop, measuring about 2,500 square feet, will sell flower, edibles, CBD oils, topicals vapes and beverages. Beyond having budtenders on hand, a few areas in the store have been set aside for product counsels, but Morea noted many of his customers seem to already have their minds made up. Read Full Story…

“We are thrilled to bring our award-winning cannabis retail experience to the community of Napa,” says Matt Morea, co-founder and COO. “We have built a unique and elevated customer experience, through our consistent stock of the best brands available, our connections to local growers, and our commitment to developing our staff, who are as passionate about our vision as we are.”  Read Full Story...

It’s a trifecta for success. “We believe we have the absolute best team in the business, we keep the absolute best brands in California in stock and available at competitive prices, and our stores are warm and inviting,” says Matt Morea, owner of Velvet Cannabis Dispensary in Martinez. Read Full Story…

We have almost zero attrition; part of that is making a fun culture. Every other Friday is pay day, and we make sure that folks go home with samples. They test the product, they understand the product, they speak to the product, and so they kind of eat, sleep and breathe what we’re providing to the community. Read Full Story…

“When we began laying out our strategy for Velvet, it was clear that our employees would be our biggest asset and strength,” says Matt Morea, founder and COO. “We’re fortunate to have built such a great team of people who all share the vision of delivering a world class customer experience. Read Full Story…

“We’re fortunate to have build such a great team of people who all share the vision of delivering a world-class customer experience,’ says Matt Morea, COO. “We’re grateful to our team, our customers and our community partners who allow us to spread the healing of this wonderful plant.” Read Full Story…

Just as this expanding business strives to treat its employees well, those employees exude positivity in the store. “From the time you pull in our parking lot to the time you walk out the door, every single person is going to greet you with a smile on their face.” Read Full Story…

President and COO Matt Morea says they’re blessed to be considered essential and thus have been able to stay open and see their business continue to grow month over month. “We’ll be opening up our second location in L.A. in 2021 and will continue to identify new cities and areas to bring the Velvet experience to.” Read Full Story…

“We are extremely excited to bring an elevated experience to the East Bay,” says Morea. “This region has been underserved for a long time, forcing people along the 680 Corridor to drive to Berkeley, Oakland, and San Francisco. We’re giving them a comfortable destination in their backyard.” Read Full Story…

“Velvet Cannabis founders Matt Morea and Farid Harrison — both East Bay natives — sought to bring a refined retail experience to the area. The result, they say, is a sleek and sophisticated interior design, an expertly trained staff and a reliable menu of world-class cannabis.”  Read Full Story…

“For some, walking into a retail shop to purchase cannabis may seem disconcerting. We may be pleasantly surprised by the well-informed staff, who greet us warmly and take the time to listen and guide us.” Read Full Story…

“When you arrive at Velvet, you will be greeted by a friendly masked face at the podium outside. Upon entering our bright and open dispensary, a budtender will guide you to one of our socially distanced lines.” Read Full Story…