PRESS ROOM

Just as this expanding business strives to treat its employees well, those employees exude positivity in the store. “From the time you pull in our parking lot to the time you walk out the door, every single person is going to greet you with a smile on their face.” Read Full Story…

President and COO Matt Morea says they’re blessed to be considered essential and thus have been able to stay open and see their business continue to grow month over month. “We’ll be opening up our second location in L.A. in 2021 and will continue to identify new cities and areas to bring the Velvet experience to.” Read Full Story…

“When you arrive at Velvet, you will be greeted by a friendly masked face at the podium outside. Upon entering our bright and open dispensary, a budtender will guide you to one of our socially distanced lines.” Read Full Story…

“We are extremely excited to bring an elevated experience to the East Bay,” says Morea. “This region has been underserved for a long time, forcing people along the 680 Corridor to drive to Berkeley, Oakland, and San Francisco. We’re giving them a comfortable destination in their backyard.” Read Full Story…

“Velvet Cannabis founders Matt Morea and Farid Harrison — both East Bay natives — sought to bring a refined retail experience to the area. The result, they say, is a sleek and sophisticated interior design, an expertly trained staff and a reliable menu of world-class cannabis.”  Read Full Story…

“For some, walking into a retail shop to purchase cannabis may seem disconcerting. We may be pleasantly surprised by the well-informed staff, who greet us warmly and take the time to listen and guide us.” Read Full Story…


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