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Velvet’s Festival Essentials Mix Series: 420 at Coachella

Fire one up and grab your selfie stick: 420 and Coachella overlap this year! Curated by our “Man on the Ground” (our purchasing manager Travis), who was in attendance at Week 1 of the annual Coachella Valley Music & Arts Festival, Velvet introduces Volume 1 of our new mix series, “420 at Coachella”. Whether you’re car camping in Indio this weekend or celebrating 420 at home with your buds, soak up the desert vibes with a highlight reel of this year’s Coachella artists.

Velvet Brings Its Award-Winning Dispensary Experience to Napa

Velvet Cannabis has opened a dispensary in Napa, the third store from the Martinez-based company. President and Chief Operating Officer Matt Morea said his firm took over the Harvest of Napa downtown location on Second Street on June 16.

Riding the Green Rush

The cannabis marketplace is rapidly evolving, offering tempting opportunities — and tough decisions — for brands with an appetite for growth.