The Velvet Rope


Velvet’s Customer Loyalty program earns you points for every purchase, which you can track with your online wallet, and redeem for epic tier-based rewards. Get personalized discounts based on the products that you love, and get an early heads up when rare/exclusive strains come in stock.


As a Velvet Rope member, you can earn $50 in store credit for every friend you refer. Just share your unique link (available under “Offers” in your online wallet) to your crew via text, group chat, or social media, and when they sign up for the Velvet Rope and make their first purchase of $50 or more (before tax), you get a $50 store credit dropped into your online wallet. Your friends benefit too! They’ll earn a $25 store credit just for signing up for the Velvet Rope. Everybody wins!



Accrue points with every visit. The more you shop, the more you earn.


Use rewards points for tiered savings, perks, and special member offers.


Opt in to receive periodic texts and/or emails with deals, drops, and exotic strains.


Earn $50 in store credit for every friend you refer that signs up and shops at Velvet.


How does The Velvet Rope work?

Once signed up, you will accrue points with every purchase that can be redeemed for discounts on future purchases. Your points are stored and managed in your online wallet. You will also receive occasional text updates with special offers, rare product drops, and information about events at Velvet. You can opt out at any time.

Who is eligible to join?

Membership in The Velvet Rope program is free to legal U.S. residents 21 years and older.

I’m unable to access my Velvet Rope points. Where can I find them?

We have recently upgraded our loyalty program, and your points have been transitioned to our new system. To access your points, simply click here and follow the prompts to access your new online wallet. If you encounter any issues, feel free to email us at

Why should I opt in to text and email messaging?

When you opt in to text and/or email, you’ll get exclusive flash offers sent directly to your phone. Enjoy more opportunities to save on your favorite products, and be the first to know about limited product drops and exotic strains.

What’s the deal with The Velvet Rope Syndicate?

It’s our referral program that allows our customers to earn $50 in store credit for every friend that they refer who joins the Velvet Rope and completes a purchase of $50 or more (before tax.) Their friends benefit too: once they receive their referral and sign up for The Velvet Rope, they’ll get $25 of store credit dropped into their online wallet. To refer a friend, just copy the custom link in your online wallet and send it to friends via text, group chat, or social media! Please allow 24 hours for the $25 and $50 store credits to appear in your online wallet.

What are qualifying purchases?

Points are earned on all in-store and online purchases with the exception of gift cards and purchases made prior to becoming a Velvet Rope member.

When can I start using my points?

Points will be added to your online wallet within 24 hours of a qualifying purchase.

How can I use my points?

Points are redeemable at all Velvet stores for tiered discounts on in-store and online purchases, except when noted. You can choose to use your earned discounts at any time, or to continue to accrue points for larger discounts in the future.

Who do I contact with questions about my loyalty points?

Please email us at with any questions about, or issues with, your loyalty points.

Can I combine my loyalty points with other deals or promotions?

No, but our budtenders will ensure that you get the greatest savings on each specific purchase at check-out.

How do I cancel my membership?

Email or ask a Velvet budtender on your next visit.